Life Time Inc., Chanhassen, MN      May 2024 – Present

• Relaunch and strategize the Lifetime.ltshop Instagram account with strong attention to detail and creative thinking, creating more than 75 posts reaching over 300,000 Instagram users since June.

• Boosted Instagram audience engagement by 60% through innovative digital marketing strategies aligned with product information and marketing objectives.

• Create monthly PowerPoint presentations with insights from Sprinklr software, using strong verbal communication skills offering actionable recommendations to senior management to support strategic planning and problem-solving.

• Applied merchandising strategies and marketing solutions to author marketing briefs for apparel, product launches, and promotional campaigns for sales channels on Instagram and e-commerce.

• Enhanced influencer marketing initiatives using CreatorIQ for talent sourcing and product selection, contributing to Life Time’s Retail Holiday Campaign.

Free People Movement, Edina, MN      October 2023 – Present

• Use flexible customer facing client management skills to provide personalized styling services, achieving top sales among all stylists in a single month over $10,000 in a highly competitive market.

• Take initiative to exceed customer requirements, building strong relationships to drive brand loyalty and sales.

Life Time Inc., Chanhassen, MN              May 2023 – September 2023

• Designed and executed event marketing solutions, enhancing project and account management skills for 82,000 participants at the Sea Otter Classic and Chicago Triathlon.

• Collaborated and communicated effectively with marketing and design teams to execute event promotions, and brainstorm content for Instagram accounts with over 40,000 followers combined.

Dominican University, River Forest, IL   January 2022 – December 2022

• Conducted quantitative (descriptive statistics of survey data using Excel) and qualitative (content analysis of focus group data) research.

• Developed and refined critical thinking and analytical skills through data analysis and reporting improving workflow efficiency.

SRAM Corp, Chicago, IL                            January 2020 – December 2020

• Used critical analysis and project management skills to evaluate and optimize social media strategies with a creative approach to drive follower count and sales growth.

• Identified strengths and opportunities in social media presence and effectively communicated recommendations to increase audience engagement across social media platforms.