Sylvia Ritzler

Marketing Specialist

Growth-Minded, Results-Oriented


Hello!

  • I'm a recent graduate from the University of St. Thomas with a B.S. in Marketing Management and a minor in Theology and the Common Good.

  • Driven by a passion for building meaningful connections, I craft campaigns that not only engage — but make a lasting impact.

  • Blending creativity with strategic thinking, I bring hands-on experience in content strategy, merchandising, and brand development to every project I take on.

Professional Experiences

    • Launched the LTH.Nutrition Instagram account to strengthen brand loyalty to support monthly revenue growth to $10M+

    • Collaborate with content creators to produce creative on-brand content increasing follower count by over 2K

    • Analyze campaign data and present insights monthly, driving strategic decisions and optimizing efforts to increase revenue

    • Develop strategic marketing briefs to align product launches with channel partner initiatives and joint marketing campaigns.

  • Life Time, Chanhassen, MN                     

    • Relaunch and strategize the Lifetime.ltshop Instagram account with strong attention to detail and excellent organizational skills, using a digital media content calendar to create more than 75 posts reaching over 2 million users since June 2024.

    • Confidently and creatively execute resourceful digital marketing strategies, managing campaigns resulting in a 60% increase in Instagram audience engagement.

    • Author marketing briefs for apparel, product launches, and promotional campaigns.

    • Demonstrate willingness to learn while enhancing influencer initiatives for program growth using CreatorIQ for talent sourcing and product selection, contributing to Life Time’s Retail Holiday Campaign by crafting campaign inspiration to drive revenue growth.

  • Edina, MN

    • Use client management skills to provide personalized styling services, achieving top sales among all stylists in a single month over $10,000 in a competitive market.

    • Take initiative to enhance customer service, driving brand loyalty and sales.

  • Life Time, Chanhassen, MN

    • Designed and executed event marketing strategies, enhancing project management skills for athletic events such as the Sea Otter Classic and Chicago Triathlon.

    • Analyzed data using Sprinklr software to report on social media campaign performance.

    • Collaborated with marketing and design teams to execute event promotions, create content for Instagram accounts with over 40,000 followers, and establish brand guidelines.

  • Dominican University, River Forest, IL

    • Conducted quantitative (descriptive statistics of survey data using Excel) and qualitative (content

    analysis of focus group data) research.

    • Developed critical thinking and analytical skills through data analysis and reporting.

  • Chicago, IL

    • Used critical analysis to evaluate and optimize social media strategies to drive follower count and sales growth.

    • Identified strengths and opportunities in social media presence and provided recommendations to increase audience engagement across social media platforms.